If you don’t have a clear brand or an organized message, get your house in order before you jump in. It will be much more beneficial to you AND to the community you join.
But as in all things related to social networks, online or offline, they will only be as good as the people who show up. A social network host can provide the best tool in the world, but if it isn’t easy to use, if it doesn’t catch on, if the community isn’t full of creators and thought leaders, but rather just spectators, it will be just another online directory or dead social network.
I’d like to believe that all my clients are embracing social media with open arms. I’d like to believe that my blog posts, social networking profiles, Q&A and brilliant comments are being read by my target audience. But they are not. Why? Some of my target audience isn’t using the Web like I do. Ironically, if they were, they wouldn’t need me!
18) Do not use the firm logo without permission from the marketing department.
19) The best way to launch a new policy is to frame it with context. Educate everyone in your firm regarding your policy. Do a video presentation and require new employees to watch it.
20) Call Jayne at LawGravity.com, she can help you make this exercise painless.