Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks? This week I want to know: Are we bragging too much? And if so, to what affect? If everyone is doing it, why not? In real life, most people have little […]

FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?

As I watch the steady stream of political material flow through my Facebook river, I ask, is it okay for a lawyer or a businessperson with a wide circle of friends on Facebook to post potentially polarizing political material? Though I admit it is a quick way to receive attention—likes or comments—am I the only […]

Why law firms fail to hit the proverbial Social Media Ball out of the park.

Why law firms fail to hit the proverbial Social Media Ball out of the park.

A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you hear me now?” and a Twitter stream occupied by self-congratulatory announcements is like fishing in a bathtub—you’re not going to catch a thing! A fundamental aspect of social media is missing […]

Update: In-House Counsel Lawyers Social Media Use Grows

Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments are using social media with The 2012 In-House Counsel New Media Engagement Survey. (News release below.) Just 19 months ago the ‘power users’ were the under-40 crowd. Today, the survey shows […]

Holiday eCards, law firms, lawyers and one person’s opinion

Sending a digital eCard to a huge database list of “everyone,” without taking a moment to… reflect that behind each name is a real person, jot a simple note, and add a hand written signature… …is equivalent to diet mashed potatoes. If you’re going to serve mashed potatoes without the butter, milk, salt, and gravy, […]

Law Firm Management Ideas | The Benevolent Dictator

Listening to a law firm administrator explain how he handles internally sensitive issues at his law firm over a business dinner one evening, I remarked, “You’re a benevolent dictator! Sounds like it’s working for you! Management by consensus may be an easier path, but it is a sure path to confusion, or worse, inaction, right?” […]

Social Media Secrets Revealed.

Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected…too many. Pushing information on social media is like using a garden rake to comb your hair. It’s the wrong tool for the job. Just today, while explaining the finer details of […]

Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

The other day, I added a “new” Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I thought: This is great. Can it get any easier to stay in touch and up to speed on what’s going on in her life so that the next time we meet […]

The Elevator Speech Updated | Small Message, Big Impact

Terri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for her 2011 book, “Small Message, Big Impact: How to put the power of the elevator speech effect to work for you.” Persuasive and instructional, Ms. Sjodin nails it. (Disclaimer #1: I […]

Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki

Unique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across better” and be heard (and heeded) more often. Guy Kawasaki, known for his dynamic thought leadership, delivers what I believe will be helpful for lawyers who want to move beyond mere […]

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