From the category archives:

Ideas

Fear of Facebook Part III : Fan Pages for Law Firms?

“There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room.  Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage.  That’s how I feel about Facebook, at least for now.  Individual lawyers and [...]

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Fear of Facebook? You decide.

“Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is Facebook really worth my time for business development?” My answer is an enthusiastic YES! but….. …..only in the hands of a conscientious user who takes the time to understand the population, [...]

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The Social Web Revolution and Law Firm Marketing Professionals

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association’s annual conference. This year we had an amazing group of social [...]

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What’s in a Social Media Plan for Law Firms and Other Horse Races

Folks, the 24th running of the Annual Legal Marketing Association Conference, Grade 1 Stakes, hosted this year Denver, Colorado is about to take off…..they’re all loaded and they’re……OFF! Out in the lead is Pre-Conference Session, followed on the rail by Darling Nathan, Twitter, and #LMA10, neck in neck for third is Tweet-Up, Your Honor Award [...]

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Your Greatest Challenge on the Social Web.

What’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be leading a live discussion at the Legal Marketing Association Annual Conference this week in Denver on how law firms can add strategy to their social web activity. The excitement is really [...]

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Build a Blog – Build a Law Practice: One Lawyer’s Journey

It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It really works – on many levels.  It’s absolutely fascinating to me; geography, culture, time, and professional status are no longer an obstacle to growing my network. It gets more interesting every [...]

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Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009

Using the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research at the University of Massachusetts, Dartmouth. The study looked specifically at Fortune 500 Companies’ usage of blogs, Twitter, podcasting and video blogging. The research, conducted by Nora Ganim Barnes, Ph.D., Eric [...]

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Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

Now you can pick up your iPhone or Kindle and place that order… The highly regarded  Consumer Advertising Law Blog created by Arnold & Porter’s multi-disciplinary Consumer Protection & Advertising Practice Group is now available as an application for your iPhone or a download for your Kindle. When I spoke with Neil Rosenbaum, New Business [...]

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How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million; BJ’s Wholesale Club: 9 million—and these numbers represent significant revenue for the hundreds of law firms that serve them.  No surprise that the general counsel [...]

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Stay Tuned…Marketing Partners Forum (#MPF)

Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s Forum. I’ll be covering the event here on the VMO and on Twitter #MPF. I hope you’ll subscribe to VMO via email, grab the feed, or follow #MPF on Twitter—@melaniegreen (Baker [...]

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