Blogs Are Social Media. (Law) Bloggers Should Be More Social.

Blogs Are Social Media. (Law) Bloggers Should Be More Social.

Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses (see below). Surprising to me, despite my slacker status the traffic to my blog has remained respectable. Not surprisingly, that statistic is meaningless. I have lost a valuable connection with readers—I […]

Discovering Client Service

Discovering Client Service

Why do law firms struggle with client satisfaction? Perhaps it is because often times the work a lawyer does has such terribly high stakes—results can make or break businesses, personal lives, or financial well-being—and thus make or break client satisfaction? Or, it probably doesn’t help much that the profession’s reputation precedes them—as a whole they […]

Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior

Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior

If you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior in that age group tends toward the classification known as “Critics;” those who more often like to react to content published by others. So, give them something to react to: review, […]

Do It Yourself Search Optimization | Part II

Do It Yourself Search Optimization | Part II

Part II: Organic Search Engine Optimization for blogs and websites This is the second in a three part series of basic steps for bloggers who want to gain greater organic search exposure. No technical skill required. (Part I Here) This post covers Categories Tags Headings 1.  Categories This is one of the times when I […]

Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

This is the first in a three part series on easy organic search optimization for improved results and increased exposure. Hardly a day goes by without someone asking me how they can improve their search results. I used to wonder why they ask when there is so much free advice about SEO all over the […]

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