Business of law

Can a social media policy be too restrictive?

You know your culture better than anyone, so use that as a filter for decision-making. Every firm is different. It certainly is the administrator’s job to look for the loopholes and the worst-case scenario, BUT if you make something a bigger deal than it is, it will become exactly that. Permission based policy works better than restrictive policy.

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How Important are Law Firm Business Cards?

Being professional does not mean you have to be invisible. Tradition is a wonderful thing, I like classic black on ivory. But I’m also practical. I want that card to throw me a clue. I want something that helps me to remember the person that gave it to me so I can follow them on Twitter!

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20 things law firms need to have in their social media guidelines.

18) Do not use the firm logo without permission from the marketing department.
19) The best way to launch a new policy is to frame it with context. Educate everyone in your firm regarding your policy. Do a video presentation and require new employees to watch it.
20) Call Jayne at LawGravity.com, she can help you make this exercise painless.

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What do clients want from their law firm, other than legal services?

I often used these phrases in marketing copy and found that it was easy to say, and hard to make sure it got done. Speaking generally, it may not even be in the best interest of the client. Sometimes objective counsel requires looking from the outside in, rather than from the inside out.

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Getting The Product Off The Shelves.

Here are a few recent scenarios of how firms are managing their inventory in 2009.

* Firm #1 is downsizing to clear the warehouses of unused inventory. They hope to absorb the initial loss of income over the next year.
* Firm #2 is reducing prices. They hope to sell more time at lower prices and thus break even.
* Firm #3 is working harder to move the product off the shelves because they know clients still need what they’re selling. And, they’re still in the business to make a profit come hell or high water.

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