Real lawyers don’t have to blog, but increasingly their clients do….

Posted by on Oct 15, 2012 in Blog Tips, Client Service, Law Firm Communications, Marketing Communications | One Comment

Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However, more often than not their clients also have blogs…and dozens of social media accounts. Do you friend, follow, subscribe, like, and engage with your clients’ social media, even if you don’t […]

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You survived the recession, but your [law] blog is in foreclosure.

Posted by on Oct 9, 2012 in Blog Tips, Law Firm Communications, Social Media, social.lawyers | No Comments
You survived the recession, but your [law] blog is in foreclosure.

There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more than we would like to admit, [law firm/lawyer/anybody] blogs are increasingly neglected or abandoned. Blogs are not necessarily expensive in dollars and cents, but are necessarily expensive in time—and as they […]

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Do It Yourself Search Optimization | Part II

Posted by on Jun 25, 2012 in Blog Tips, How-To, Marketing Communications, Online Tools, Web sites | One Comment
Do It Yourself Search Optimization | Part II

Part II: Organic Search Engine Optimization for blogs and websites This is the second in a three part series of basic steps for bloggers who want to gain greater organic search exposure. No technical skill required. (Part I Here) This post covers Categories Tags Headings 1.  Categories This is one of the times when I […]

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Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

Posted by on Jun 14, 2012 in Blog Tips, How-To, Search Optimization, Social Networking, Web sites | 4 Comments
Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

This is the first in a three part series on easy organic search optimization for improved results and increased exposure. Hardly a day goes by without someone asking me how they can improve their search results. I used to wonder why they ask when there is so much free advice about SEO all over the […]

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Online Tools for Law Blogs and Other Website Owners | Alexa

Posted by on Nov 7, 2011 in Blog Tips, Law Firm CMO, Marketing Communications, Online Tools, Search Optimization, Web sites | 5 Comments

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard—thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according to my […]

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How To Promote Your Law Blog (or any blog)

Posted by on Nov 3, 2011 in Blog Tips, Marketing Communications, Online Tools, Search Optimization, Social Media | 4 Comments

Now that your blog is “LIVE,” you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn’t improve. Submit to Giant Search Engines Even though you’ve optimized the general metadata on your blog, as well as each post, you may still […]

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How to Write a Blog Post: content ideas for lawyers who blog.

Posted by on Jul 15, 2010 in Best Practices, Blog Tips, Ideas, Marketing Communications, social.lawyers | 4 Comments

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box—a box […]

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Build a Blog – Build a Law Practice: One Lawyer’s Journey

Posted by on Mar 3, 2010 in Best Practices, Blog Tips, Business Development, Ideas, Web 2.0 | 5 Comments

It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It really works – on many levels.  It’s absolutely fascinating to me; geography, culture, time, and professional status are no longer an obstacle to growing my network. It gets more interesting every […]

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Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009

Posted by on Feb 23, 2010 in Blog Tips, Ideas, Law Firm CMO, Twitter | No Comments

Using the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research at the University of Massachusetts, Dartmouth. The study looked specifically at Fortune 500 Companies’ usage of blogs, Twitter, podcasting and video blogging. The research, conducted by Nora Ganim Barnes, Ph.D., Eric […]

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Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

Posted by on Jan 25, 2010 in Blog Tips, Ideas, Law Firm Communications, Marketing Communications, Online Tools, Technology | 4 Comments

Now you can pick up your iPhone or Kindle and place that order… The highly regarded  Consumer Advertising Law Blog created by Arnold & Porter’s multi-disciplinary Consumer Protection & Advertising Practice Group is now available as an application for your iPhone or a download for your Kindle. When I spoke with Neil Rosenbaum, New Business […]

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