Marketing and Business Development for Law Firms
Being professional does not mean you have to be invisible. Tradition is a wonderful thing, I like classic black on ivory. But I’m also practical. I want that card to throw me a clue. I want something that helps me to remember the person that gave it to me so I can follow them on Twitter!
Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t…
I’m knee deep in trying to understand the next generation of Web applications -Web 3.0 -the giant global graph that links users, actions, knowlege and companies and etc.
If you don’t have a clear brand or an organized message, get your house in order before you jump in. It will be much more beneficial to you AND to the community you join.
But as in all things related to social networks, online or offline, they will only be as good as the people who show up. A social network host can provide the best tool in the world, but if it isn’t easy to use, if it doesn’t catch on, if the community isn’t full of creators and thought leaders, but rather just spectators, it will be just another online directory or dead social network.
Jayne Navarre, owner of legal marketing consulting firm LawGravity, summed up from the LMA Conference why some law firms tend to have concerns about…
I’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National Harbor, Maryland….
There really are no excuses, only opportunities. With some content management strategies, utilizing some of the aggregation services and browser portals available, it doesn’t have to be overwhelming.
Here are a few basic ones I recommend to help get you started.
Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the Top 50…
I’d like to believe that all my clients are embracing social media with open arms. I’d like to believe that my blog posts, social networking profiles, Q&A and brilliant comments are being read by my target audience. But they are not. Why? Some of my target audience isn’t using the Web like I do. Ironically, if they were, they wouldn’t need me!