3 Geeks and a Law Blog publishes best of '09

3 Geeks and a Law Blog publishes best of '09

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Greg Lambert, 3 Geeks and a Law Blog, just posted the ’09 list of must read blog posts. Gathering suggestions from his Twitter community, this list rocks. So far there are 150 posts. And we’re only in the first half of ’09.

There’s so much great stuff here it will take me all year to read them. My plan is to read one a day for the next 145 days. (I already read 5 and the inspiration factor is off the scale. Check out The Sun, The Cave, Enterprise 2.0 and the Ah Ha Moment on Cheryl McKinnon’s blog Candy and Asprin. The 2 minute video at the end is a treat.)

Thanks Greg (@glambert) and everyone who contributed selections. This a true example of community. What did we do before the Web went 2.0? Not to worry. No looking back.

Will Online Networking Expedite the Development of Rainmakers?

Will Online Networking Expedite the Development of Rainmakers?

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I asked Mike O’Horo, of Sales Results Inc. if he thought social networking online will expedite the development of young professionals into rainmakers. His response was so on point that I would be selfish not to share it with you.

So, I asked Mike, “Do online social networking behaviors produce rainmakers at an earlier age? Where does business development fit in?” Here’s what he said:

“That depends on the degree to which the young professionals in question recognize the difference between marketing and selling. Social networking tools emulate and magnify personal networking behaviors, and serve the same purpose: helping you to get found, presumably by those whom you most want to find you. [marketing/exposure]

Getting chosen from among those found (selling) requires a disciplined decision-management process that is entirely distinct from marketing [networking]. Therein lies the double rub re: online social networking. If you can’t sell, all the getting found (leads) in the world is just wasted opportunity. Likewise, if you can’t manage the distillation process, weeding out those who want to act vs. those who must act, you’ll exhaust your extremely limited sales-time bandwidth before you get the desired results.

The bottom line is that these tools are just a medium within which to conduct the same marketing and sales activities that have been necessary in commerce for hundreds of years. Faster, cheaper, broader? Yet bet. Sufficient? Not by a long shot. As my friend, Mark Greene, was wont to say during his decades as a premier market research wizard, “Necessary, but not sufficient.”

Read MORE!!!

To Block or Not to Block the Social Web at Work.

To Block or Not to Block the Social Web at Work.

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Does blocking access to social networking sites at the office really work? Are social networking sites the only places of risk for companies and law firms on the new social Web?

Do you know that if your partners and employees can access blogs and other sites that allow commenting, reviewing, or streaming content (e.g. news videos or podcasts), via the firm Internet connection, you are, by default, giving them permission to participate in the social web.

Law firms need viable responses to the new way in which people are using the web. Shutting off access to social networking sites isn’t the last decision you’ll make.

So what should law firm leaders do? Here are a few suggestions that I recommend.

Facebook Friday

Facebook Friday

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FACEBOOK Friday? What’s that?

Well, it’s kind of like a “jeans day.” Remember them? Well, this is no facebooking during regular business hours, except on Facebook Fridays which is once a month or once a week. You choose. Employees still have to do their work, but when they have a free minute, they’re free to play around on social sites –within the limits of company social media policy, of course.

Since it’s Friday, and I get this question quite often, I thought I’d share a quick lesson on how to set up lists on facebook and customize privacy settings accordingly. This allows you to give your business and personal contacts different access to your stuff.

Is Social Networking Mission Critical For You?

Is Social Networking Mission Critical For You?

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Online “social” networking isn’t the big mystery that some people think it is. It has the same elements of networking that have held up since the beginning of time. In fact, if I were to guess, the creators of the popular network, LinkedIn, probably developed the idea like this:
They recognized that they got to where they were in their professional – and personal –lives because of someone they knew, who knew someone who knew someone else who was able to help them through this or that challenge. Whether that involved getting into schools, jobs, or apartments, finding financing, mentors, business partners, or customers, a good deal, a trustworthy professional or valuable advice, their progress or success was built upon how well they were connected.

Can a social media policy be too restrictive?

Can a social media policy be too restrictive?

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You know your culture better than anyone, so use that as a filter for decision-making. Every firm is different. It certainly is the administrator’s job to look for the loopholes and the worst-case scenario, BUT if you make something a bigger deal than it is, it will become exactly that. Permission based policy works better than restrictive policy.

Mining Existing Content for the Social Web

Mining Existing Content for the Social Web

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Markerters, this one’s for you. Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with setting up or directing a social Web program in your firm, here are your first 4 steps.

How Important are Law Firm Business Cards?

How Important are Law Firm Business Cards?

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Being professional does not mean you have to be invisible. Tradition is a wonderful thing, I like classic black on ivory. But I’m also practical. I want that card to throw me a clue. I want something that helps me to remember the person that gave it to me so I can follow them on Twitter!