If you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy, the good stuff that I read, watch and listen to on the Web is getting buried deep in my bookmarks, my status updates are neglected, and I’ve got a five page spreadsheet of logins and passwords (it’s true!).
I know I’m not alone, because each week new services and tools launch promising to provide sanity to all the noise. To some extent I’ve been able to weed out those that are worthwhile and those that fall short. Experimenting takes time.
To save you time, I decided to share a few life savers that I’ve integrated into my online life. They are making my social life a bit more user friendly and hopefully they will help you too.
Get the list of ten tools that I use frequently or recommend. Best of all they’re FREE! Read more….
In the interest of transparency, I am enthusiastic about social Web tools and particularly Facebook. Continuing in my series of Facebook Fridays, today’s post will address: Should a law firm have a Fan Page and if so, what should it look like?
If you haven’t seen it action, you’ve probably at least heard about how Dell or Zappos, the poster children for companies using social media, are creating revenue and positively impacting their brand in Social Media. According to various reports, most other companies, retail or B2B, have barely gotten started; law firms are no exception.
An April 2009 article on Adweek.com confirms that law firms are not alone:
“Thousands of brands from large, medium and small companies… crossed that hurdle a few years ago of making a Web site. But they are not yet waking up to the fact that the Internet is not just about parking your information somewhere and hoping people stumble across it somehow. You have to be active for anyone to notice…. Companies obviously know Twitter and blogs and Facebook. They just don’t know how they fit in. ”
Most law firm marketers are slow to increase social media in their marketing mix. It’s looked upon as mostly experimental and they invest only as time and priorities permit.
Many law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new business. (Note: This author points out that online social tools may be inexpensive in dollars but they are time intensive if done correctly.) To conduct training sessions they are frequently using or considering using outside consultants.
Since the ranks of self-anointed social networking experts grows daily and general law firm consultants are picking up on the basics, there are a lot more choices these days of who to hire for the job.
In my travels I have learned several things that I am happy to share and that might help you. Here are 10 things to consider when looking for outside counsel to introduce attorneys to social networking tools.