Business Development

How Important are Law Firm Business Cards?

Being professional does not mean you have to be invisible. Tradition is a wonderful thing, I like classic black on ivory. But I’m also practical. I want that card to throw me a clue. I want something that helps me to remember the person that gave it to me so I can follow them on Twitter!

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Take a dip with your clients, their clients, their friends, and YOUR referral sources.

There really are no excuses, only opportunities. With some content management strategies, utilizing some of the aggregation services and browser portals available, it doesn’t have to be overwhelming.
Here are a few basic ones I recommend to help get you started.

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Did I mention that the buyer is changing?

Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the Top 50 Fast Companies? Did you look at the photos of some of those CEOs? They’re wearing sneakers. If you want to provide relevant counsel to the company who’s big toe is touching [...]

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Who should WEB 2.0?

I’d like to believe that all my clients are embracing social media with open arms. I’d like to believe that my blog posts, social networking profiles, Q&A and brilliant comments are being read by my target audience. But they are not. Why? Some of my target audience isn’t using the Web like I do. Ironically, if they were, they wouldn’t need me!

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What do clients want from their law firm, other than legal services?

I often used these phrases in marketing copy and found that it was easy to say, and hard to make sure it got done. Speaking generally, it may not even be in the best interest of the client. Sometimes objective counsel requires looking from the outside in, rather than from the inside out.

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Web Site Renovations vs. Extreme Law Firm Makeover

More often than not these days, I am speaking with law firms who are interested in renovating their Web sites –getting a face lift or adding search friendly content instead of rebuilding it. Makes sense. Hey, many law firms and marketers are still skeptical that they “get clients” from their Web sites and hesitate to [...]

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Getting The Product Off The Shelves.

Here are a few recent scenarios of how firms are managing their inventory in 2009.

* Firm #1 is downsizing to clear the warehouses of unused inventory. They hope to absorb the initial loss of income over the next year.
* Firm #2 is reducing prices. They hope to sell more time at lower prices and thus break even.
* Firm #3 is working harder to move the product off the shelves because they know clients still need what they’re selling. And, they’re still in the business to make a profit come hell or high water.

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How Important Are Referrals?

When is the last time you went up to a stranger on the street and asked them to recommend an attorney who could handle an acquisition you’re thinking about? Or a car? A vacation destination? A doctor? Hmmm.

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