Social Networking

In the interest of transparency, I am enthusiastic about social Web tools and particularly Facebook. Continuing in my series of Facebook Fridays, today’s post will address: Should a law firm have a Fan Page and if so, what should it look like?

If you haven’t seen it action, you’ve probably at least heard about how Dell or Zappos, the poster children for companies using social media, are creating revenue and positively impacting their brand in Social Media. According to various reports, most other companies, retail or B2B, have barely gotten started; law firms are no exception.

An April 2009 article on Adweek.com confirms that law firms are not alone:

“Thousands of brands from large, medium and small companies… crossed that hurdle a few years ago of making a Web site. But they are not yet waking up to the fact that the Internet is not just about parking your information somewhere and hoping people stumble across it somehow. You have to be active for anyone to notice…. Companies obviously know Twitter and blogs and Facebook. They just don’t know how they fit in. ”

Most law firm marketers are slow to increase social media in their marketing mix. It’s looked upon as mostly experimental and they invest only as time and priorities permit.