How to Write a Blog Post: content ideas for lawyers who blog.
bySetting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the…
Checklists
Fear of Facebook: Part II: How to use Facebook privacy settings
byFacebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook, privacy settings allow you…
Lawyers: Get Your Social Web Strategy On
byImage via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social…
Social Touchpoints for Your 2010 Marketing Plans
byLaw firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix…
FACEBOOK: FOR BUSINESS
byInstead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back…
Principles of the Social Web – Let them guide you.
byPR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is a group…
Strategic Marketing in Five Easy Leaps.
byYou don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if you’re stuck…
Online Organization: My Top 10 (Free) Tools I Can't Live Without
byIf you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy, the good stuff that I read, watch and listen to on the Web is getting buried deep in my bookmarks, my status updates are neglected, and I’ve got a five page spreadsheet of logins and passwords (it’s true!).
I know I’m not alone, because each week new services and tools launch promising to provide sanity to all the noise. To some extent I’ve been able to weed out those that are worthwhile and those that fall short. Experimenting takes time.
To save you time, I decided to share a few life savers that I’ve integrated into my online life. They are making my social life a bit more user friendly and hopefully they will help you too.
Get the list of ten tools that I use frequently or recommend. Best of all they’re FREE! Read more….
How to Structure a Social Media Plan
byAlthough the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.
What do marketers need from the social Web?
Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.
Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost
Social Networking- Successful Training for Lawyers
byMany law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new business. (Note: This author points out that online social tools may be inexpensive in dollars but they are time intensive if done correctly.) To conduct training sessions they are frequently using or considering using outside consultants.
Since the ranks of self-anointed social networking experts grows daily and general law firm consultants are picking up on the basics, there are a lot more choices these days of who to hire for the job.
In my travels I have learned several things that I am happy to share and that might help you. Here are 10 things to consider when looking for outside counsel to introduce attorneys to social networking tools.