by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you not start with the tools, but rather start with…
Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many professional services marketers are looking at social Web tools as a…
by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is a group of organizing principles; the actions that communities (not an…
by virtualmarketingofficer You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if you’re stuck in a level one, two or three marketing mindset….
by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For example: Discount stores like Marshalls, TJX and Ross are perfectly positioned…
by virtualmarketingofficer There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece of the discussion is a blog post by Mike Cernovich at…
by virtualmarketingofficer If you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy, the good stuff that I read, watch and listen to on the Web…
by virtualmarketingofficer Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting loose under performing equity partners, and watching BigLaw compete with LittleLaw…
by virtualmarketingofficer Political topics are not my focus, however, I recently read with great interest a op-ed piece, Winds of Change? by The New York Times Op-Ed Columnist THOMAS L. FRIEDMAN that drew me in…
by virtualmarketingofficer I am enthusiastic about social Web tools and particularly Facebook. Continuing in my series of Facebook Fridays, this post will address: Should a law firm have a Fan Page and if so, what…
