How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap
by“What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before approving their…
Social Media
What IS Twitter, really?
byIt’s time to reassess Twitter. Is it a conversation or just another channel in the communications tool box? What’s the value proposition today? Has…
Is Social Networking right for me?
byI knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on…
Fast Facts. Rising Tide. Social Media.
byGreat storytelling from Erik Qualman. I haven’t read it yet, but he has a new book “Socialnomics” How social media transforms the way we…
Sustainable—and valuable—social media strategy. PART I
bySocial interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
Can a social media policy be too restrictive?
byYou know your culture better than anyone, so use that as a filter for decision-making. Every firm is different. It certainly is the administrator’s job to look for the loopholes and the worst-case scenario, BUT if you make something a bigger deal than it is, it will become exactly that. Permission based policy works better than restrictive policy.
Mining Existing Content for the Social Web
byMarkerters, this one’s for you. Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with setting up or directing a social Web program in your firm, here are your first 4 steps.
What revolution? Are we there yet?
byI’m knee deep in trying to understand the next generation of Web applications -Web 3.0 -the giant global graph that links users, actions, knowlege and companies and etc.