Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
Marketing plan
Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook
byThe other day, I added a “new” Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I…
Do What Pleases You: The Ultimate Marketing Plan (Process)
byIt’s time to develop your marketing plans for 2010. Or so it seems, as the Internet is full of new posts and articles on…
B-to-B Marketing Fundamentals Don't Change (Short)
by2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual…
Sustainable-and valuable-social media strategy. Part II
byIn my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you…
Sustainable—and valuable—social media strategy. PART I
bySocial interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
How to Structure a Social Media Plan
byAlthough the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.
What do marketers need from the social Web?
Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.
Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost