My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
byIf you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
Budget
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame
byMy law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right….
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
The Disconnect Between Approved Budgets and Spent Dollars
byWhy do law firms complicate this process? For example, the plan, the budget number, and tactical resources required for realizing plan objectives are approved at the beginning of the fiscal year. Outlined in budget are, among other items, 20 client interviews, key partner sales training, search engine optimization, and a nationally recognized speaker for a partner retreat. Then when these items are initiated and the management committee is presented with the program for the interviews or the speaker for the retreat, they immediately ask for “further information.” Translate -how much are we paying – we want to approve this expenditure…. I just don’t get it.