Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.
byLaw firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from…
Marketing in a recession
Prime addresse$, billable hour$ and cross-$elling are DEAD
byThe Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…
You survived the recession, but your [law] blog is in foreclosure.
byThere’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…
The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
byToday a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation…
Does your law firm need a “social agency?”
byAs social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals…
It's a BRAND new year: The Anatomy of a Law Firm Brand
byThere’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for…
Social Touchpoints for Your 2010 Marketing Plans
byLaw firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix…
Is alternative billing enough to differentiate your law firm in this competitive business market?
byWord is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value…
What is the price for a loyal client?
byI think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For example: Discount…
The Disconnect Between Approved Budgets and Spent Dollars
byThis post explores the inefficiencies of budgeting and implementing marketing tactics.