Content and Community | What I’m doing with social media in 2011
byLooking back – Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for…
Law Firm CMO
Online Reputation Management: What JetBlue can teach law firms.
byThere are several things law firms can learn from the recent publicity of the JetBlue incident, particularly in the context of the social Web…
Alternative Fee Agreements: The truth beyond the lore.
byThinking about the best way to structure that Alternative Fee Agreement your client is requesting? Well, it may take some time up front and…
Doing a Raindance: The Legal Sales and Service Organization Conference 2010
byIf you’re responsible for business development in your law firm or your own practice, whether a lawyer, managing partner, marketing or business development professional,…
Your Greatest Challenge on the Social Web.
byWhat’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be…
Lawyers: Get Your Social Web Strategy On
byImage via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social…
It's a BRAND new year: The Anatomy of a Law Firm Brand
byThere’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for…
Pictures worth a thousand words. Presentation Ideas.
byI met Carly Calkins @marketercalkins on Twitter. I’m not affiliated with Carly or her company, Total Attorneys, in fact we even compete in a…
Social Touchpoints for Your 2010 Marketing Plans
byLaw firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix…
Strategic Marketing in Five Easy Leaps.
byYou don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if you’re stuck…