The Social Web Revolution and Law Firm Marketing Professionals
byWhile no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just…
early adopters
Lawyers: To Tweet or Not to Tweet -You decide.
byImage via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on…
Beyond social networking: The business of law
byThe social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for…
Facebook Friday – It's Posterous
byTwo days ago when I posted about my top ten tools for organizing my online “social-life” I considered yoono about as close to finding…
Square Peg? Round Hole? Lawyers, In-House Counsel and Social Networks.
byA huge source of information about the law resides in lawyer authored blogs, says Rees Morrison, who blogs at LawDepartmentManagementblog.com.
Rees is a law firm management consultant. However, when it comes to finding management related content from in-house counsel, the story is a quite different. Social networks targeted to in-house counsel get most of their management [related] comments from non-practitioners.
“Having hosted for more than a year discussion groups on LinkedIn about law department management and on Legal OnRamp about legal department operations, I can attest that very few in-house attorneys either start topics or comment on topics,” stated Rees on his blog post of June 1, 2009.
I’m not surprised, at all. Why? Aside from factors such as time, confidentiality, and other resources, why do in-house counsel need to post on social networks? Don’t they get their information from, and exchange ideas with, their trusted advisers and staff? What does public discourse add to the equation?
The Internet Has Changed Everything
byWithout a sense of urgency, law firm management will not see the investment in this medium as mission critical. Yet, as history shows, once the precedent is set and measured by their competition, most will come rushing in. Can you think of any law firm that doesn’t have a Web site? Or use email?