Six Can’t-Miss Plays to Supercharge Your Online Marketing.
byBy now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two…
Content Strategy
Are you ready to deck the halls with boughs of social media content?
byThere’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar….
My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
byIf you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
The Struggle For The Perfect Attorney Bio Page
byIn my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
Essential Ingredients for Your Blog Post
byLaw blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…
The State of Digital Marketing: Information overload
by“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014…
Social media is NOT getting any easier | CRACKING THE CODE
byDiscouraged by limited success at gathering a critical mass-following on their blog, Twitter accounts, and Facebook page—which featured company announcements, pics of employees at…
“Content is where the real money will be made” ~ Bill Gates (1996)
by“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…