How To Write An Essay Style Blog Post
byAs the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law…
Content Marketing
My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
byIf you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
The Struggle For The Perfect Attorney Bio Page
byIn my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
Essential Ingredients for Your Blog Post
byLaw blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…
The State of Digital Marketing: Information overload
by“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014…
Breakthrough Secret Exposed: Use these five steps to increase blog ROI
byWhile teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…