Proskauer Rose goes Mac daddy? | Attorneys to be Outfitted with iPads
byThe AmLaw Daily reports that Proskauer Rose announced on Wednesday that the firm plans to supply the bulk of its 700-plus lawyers with iPad…
Business
Law Firm Cross-selling: The Art of Listening.
byNothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that…
Is Social Networking right for me?
byI knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on…
How to Structure a Social Media Plan
byAlthough the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.
What do marketers need from the social Web?
Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.
Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost
What do clients want from their law firm, other than legal services?
byI often used these phrases in marketing copy and found that it was easy to say, and hard to make sure it got done. Speaking generally, it may not even be in the best interest of the client. Sometimes objective counsel requires looking from the outside in, rather than from the inside out.