Build a Blog – Build a Law Practice: One Lawyer’s Journey
byIt’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It…
Business Development
How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap
byThe joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding…
Do What Pleases You: The Ultimate Marketing Plan (Process)
byIt’s time to develop your marketing plans for 2010. Or so it seems, as the Internet is full of new posts and articles on…
Social Touchpoints for Your 2010 Marketing Plans
byLaw firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix…
Is Social Networking right for me?
byI knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on…
Is alternative billing enough to differentiate your law firm in this competitive business market?
byWord is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value…
Sustainable-and valuable-social media strategy. Part II
byIn my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you…
Sustainable—and valuable—social media strategy. PART I
bySocial interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
What is the price for a loyal client?
byI think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For example: Discount…
Taking Care of Business –Social Networking Style
byIf you are still questioning the effectiveness or the role of social networks in “real” business transactions, just ask some of the the 32…