Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
Web strategy
The Struggle For The Perfect Attorney Bio Page
byIn my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
Breakthrough Secret Exposed: Use these five steps to increase blog ROI
byWhile teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…
Social media is NOT getting any easier | CRACKING THE CODE
byDiscouraged by limited success at gathering a critical mass-following on their blog, Twitter accounts, and Facebook page—which featured company announcements, pics of employees at…
“Content is where the real money will be made” ~ Bill Gates (1996)
by“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…
Pep talk: throwing and catching in the major leagues…
byIt is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around…
Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!
byLast May (2012), I blogged about the spectacular trial publicity move made by Mark O’Mara, newly retained defense counsel for George Zimmerman who is…
Charleston, West Virginia | Newspapers Move Online Commenting System to Facebook, Exclusively
byOn Monday, September 17, 2012, the Charleston West Virginia Gazette and Daily Mail websites required readers to use Facebook, exclusively, for posting comments on…
Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
byIf you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
Do It Yourself Search Optimization | Part II
byPart II: Organic Search Engine Optimization for blogs and websites This is the second in a three part series of basic steps for bloggers…