DLA Piper: What’s in the secret sauce? Shhh…Sales…
On a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners. After a full day of meetings, she represents the firm at…
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Law Firm Cross-selling: The Art of Listening.
Nothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that I have failed to communicate clearly or manage my own expectations….
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Business Development | Law Firm Administration | Law Firm CMO | Law Firm Communications | Marketing Communications | Social Media | Social Web | Web 2.0
Getting The Product Off The Shelves.
Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by the hours available within those bodies. Here are a few scenarios…