Do What Pleases You: The Ultimate Marketing Plan (Process)
byIt’s time to develop your marketing plans for 2010. Or so it seems, as the Internet is full of new posts and articles on…
Ideas
Blogging for business development vs. market promotion
byGrowing in popularity, blogging is attracting lawyers and law firms in droves. I often wonder how much thought goes into what the lawyer blogger…
Take the Test. Should you network online?
byIf you don’t have a clear brand or an organized message, get your house in order before you jump in. It will be much more beneficial to you AND to the community you join.
Take a dip with your clients, their clients, their friends, and YOUR referral sources.
byThere really are no excuses, only opportunities. With some content management strategies, utilizing some of the aggregation services and browser portals available, it doesn’t have to be overwhelming.
Here are a few basic ones I recommend to help get you started.
Did I mention that the buyer is changing?
byDid I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the Top 50…
Who should WEB 2.0?
byI’d like to believe that all my clients are embracing social media with open arms. I’d like to believe that my blog posts, social networking profiles, Q&A and brilliant comments are being read by my target audience. But they are not. Why? Some of my target audience isn’t using the Web like I do. Ironically, if they were, they wouldn’t need me!
Mass Communicators Stare-down with Mass Communications
byWith transparency and authenticity I think sponsored conversations are an economical and more effective mass communication for law firms. Do you think we’re ready for it?