Blog Tips

Do Blogs Offer Value? Or, R They Just Marketing Messages?

Do Blogs Offer Value? Or, R They Just Marketing Messages?

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There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece of the discussion is a blog post by Mike Cernovich at the blog Crime & Federalism who believes the legal blogsphere has gone to pot.

Cover your ears and guard your hearts, my marketing friends, because Cernovich sums it up by blaming YOU!

He says:

“The modern legal blogosphere sucks because it’s been overrun by legal marketers, and because people who might be able to engage in actually-interesting conversations are too busy sucking up to their e-friends and e-colleagues.”

Mike Cernovich seems to think that the legal blogsphere has gone to pot. No, he’s not suggesting that legal bloggers want to legalize marijuana to solve the California deficit, rather, blogging going to pot is being “overrun by shallow marketing and exclusive cliques.”

Curiously, Ambrogi thinks he makes some good points, so you might want to link over there and ponder his thoughts and contribute to the conversation.

Cernovich’s post, according to Ambrogi, feeds off of the perspective of 11D, which offers an unflattering assessment of legal bloggers who, “have undermined the blogosphere and that both bloggers and readers are burned out.”

I admit that a recent browse through of Alltop’s Legal Category did turn up some pretty marginal, watered-down, self-serving and even lame stuff, yet, I’m not ready to concede the value of the blogsphere, both legal and otherwise.

It’s easy to dismiss the blogs that are blatantly pitching to the marketplace, so that’s a non-issue in my opinion. Read more…

Mining Existing Content for the Social Web

Mining Existing Content for the Social Web

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Markerters, this one’s for you. Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with setting up or directing a social Web program in your firm, here are your first 4 steps.

Lawyers on the Ledge

Lawyers on the Ledge

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But as in all things related to social networks, online or offline, they will only be as good as the people who show up. A social network host can provide the best tool in the world, but if it isn’t easy to use, if it doesn’t catch on, if the community isn’t full of creators and thought leaders, but rather just spectators, it will be just another online directory or dead social network.