Law Firm Cross-selling: The Art of Listening.
byNothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that…
Lawyer
Alternative Fee Agreements: The truth beyond the lore.
byThinking about the best way to structure that Alternative Fee Agreement your client is requesting? Well, it may take some time up front and…
Social Web “consumption, familiarity and use” by in-house lawyers: survey released
byAs a marketer I rarely, if ever, try to “convince” a law firm or lawyer that social media and networking is something they MUST…
Too Busy For Marketing? Tap Into Your Social Web Communities.
byWho has time for business development when you’re really busy with client work? Since the beginning of 2010 I’ve been struggling to balance the…
Liablity in Social Media
byI write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include: “Do not…