Marketing and Business Development for Law Firms
Markerters, this one’s for you. Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with setting up or directing a social Web program in your firm, here are your first 4 steps.
Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t…
This post explores the inefficiencies of budgeting and implementing marketing tactics.
If you are a lawyer in the favorable position of moving laterally, this one’s for you.
The panel brought perspectives from their experiences in firms sized from 50 attorneys to 3,000 attorneys. Together they’ve logged thousands and thousands of hours in-house at law firms and cover ground from JD to MBA, and from law firm administration to Global CMO.
awsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about companies and individuals. If untrue, those statements jump the line of opinion, and land square in the realm of libel or other actionable causes.
Social media exposes firms to significant risks including serious damage to their reputation or the outcomes of the cases they may be working on or even impact their clients’ interests if not kept in check.
The social computing space continues to evolve. The following checklist outlines key actions that CMOs and Communications Directors should consider implementing to maintain a successful and risk averse presence on the social Internet. There are 25 items in the CMO Social Internet Checklist. Here are the first 12.
This is the first of five parts of posts that offer insight into managing social computing in the law firm. There are thousands upon thousands of applications and software tools that leverage the Internet. Social tools are just one variety.
The role of the CMO only gets complicated when management committees, hiring committees, marketing partners, recruiters, (even the candidates themselves), and the list goes on, do not understand or exploit this simple fact.