Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki
byUnique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across…
Law Firm CMO
![Social Nation | by Barry Libert [Book Review]](http://virtualmarketingofficer.com/wp-content/uploads/2011/03/social-nationbook.jpg)
Social Nation | by Barry Libert [Book Review]
byEveryone seems to be asking, what’s next for social media — we’ve got our LinkedIn profiles in place, we’re blogging, we’re posting on Facebook,…
Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?
byI found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong…
Managing Social Media in Your Law Firm | The Next Big Thing
byWe’ve come a long way, baby! Three years ago, when I founded my company Law Gravity, I talked to a lot of law firms…
Does your law firm need a “social agency?”
byAs social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals…
Online Reputation Management: What JetBlue can teach law firms.
byThere are several things law firms can learn from the recent publicity of the JetBlue incident, particularly in the context of the social Web…
Can a Law Firm Truly Differentiate?
byWhat are you doing to differentiate your law firm in a highly competitive market? Differentiation is the process of distinguishing products or services to…
Alternative Fee Agreements: The truth beyond the lore.
byThinking about the best way to structure that Alternative Fee Agreement your client is requesting? Well, it may take some time up front and…
Social Web “consumption, familiarity and use” by in-house lawyers: survey released
byAs a marketer I rarely, if ever, try to “convince” a law firm or lawyer that social media and networking is something they MUST…
Law Firm Branding: Hocus Pocus or Results?
byBaker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994….