Upgrading Your LinkedIn Account
byThe LinkedIn Dream In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to…
Business Development
Layoffs Threaten Law Firm Partners
byA headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was…
Prime addresse$, billable hour$ and cross-$elling are DEAD
byThe Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…
Crack the Code: What The Apple Store can teach law firms about sales and service
byThe Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors…
DLA Piper: What’s in the secret sauce? Shhh…Sales…
byOn a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners….
Update: In-House Counsel Lawyers Social Media Use Grows
byGreentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments…
![Are You [A] Lawyer Online?](http://virtualmarketingofficer.com/wp-content/uploads/2011/05/scarlet-letter-11.jpg)
Are You [A] Lawyer Online?
byDavid Fraser (@privacylawyer) is not just a lawyer online; he’s a Canadian privacy lawyer—online. Participating on a panel with David last Friday, it was…
Business Development for Lawyers | Low Hanging Fruit
byWhere else on Earth would you find… A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the…
Social Media for Lawyers Examined | Try a little context.
byAre you still trying to get your arms around social media? Still feeling uncertain about it’s usefulness in marketing your practice or for networking…
The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
byToday a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation…