by virtualmarketingofficer I write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include: “Do not criticize the judiciary in any way.” Seems obvious, right?…
by virtualmarketingofficer Image via CrunchBase No question –Linkedin is a valuable service that enables people to expand their business networks beyond physical limitations. However, it’s even more fascinating when you realize that it is one…
by virtualmarketingofficer Whether your law firm or organization has two employees or 2000 employees [or partners], having guidelines in place that set the tone for online engagement and protect your clients’, employees’ and the law…
by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is a group of organizing principles; the actions that communities (not an…
by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For example: Discount stores like Marshalls, TJX and Ross are perfectly positioned…
by virtualmarketingofficer If you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy, the good stuff that I read, watch and listen to on the Web…
by virtualmarketingofficer Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting loose under performing equity partners, and watching BigLaw compete with LittleLaw…
by virtualmarketingofficer Many law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new business. (Note: This author points out that online social may be…
by virtualmarketingofficer What’s in a name? A lot. At least on June 13th starting at 12:01 a.m. (EDT). Why? Facebook is hosting a name claim extravaganza. That’s right, no more url addresses with Facebook.com and…
by virtualmarketingofficer FACEBOOK Friday? What’s that? Well, it’s kind of like a “jeans day.” Remember them? Facebook Fridays can be once a month or once a week. You choose. Employees still have to do their…
