Marketing Communications

How Important are Law Firm Business Cards?

How Important are Law Firm Business Cards?

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Being professional does not mean you have to be invisible. Tradition is a wonderful thing, I like classic black on ivory. But I’m also practical. I want that card to throw me a clue. I want something that helps me to remember the person that gave it to me so I can follow them on Twitter!

What do clients want from their law firm, other than legal services?

What do clients want from their law firm, other than legal services?

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I often used these phrases in marketing copy and found that it was easy to say, and hard to make sure it got done. Speaking generally, it may not even be in the best interest of the client. Sometimes objective counsel requires looking from the outside in, rather than from the inside out.