The State of Digital Marketing: Information overload
by“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014…
Professional Development
Upgrading Your LinkedIn Account
byThe LinkedIn Dream In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to…
Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona
byLast week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…
DLA Piper: What’s in the secret sauce? Shhh…Sales…
byOn a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners….
I’m Too Busy for Social Media | 10 Tips
byIf you want something done, ask a busy person to do it. The more things you do, the more you can do. (Attributed to…
Inspiration for a New Year | Bringing great projects to life
byThere are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha A DEEP BREATH OF LIFE Early…
Social Media LIVE!
byThere really is no substitute for the energy generated when people come together LIVE! Discuss, debate, share ideas, practices, and swap stories—yup, it can…
The Elevator Speech Updated | Small Message, Big Impact
byTerri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for…
Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki
byUnique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across…