Beyond social networking: The business of law
byThe social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for…
Business of law
FACEBOOK: FOR BUSINESS
byInstead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back…
Fast Facts. Rising Tide. Social Media.
byGreat storytelling from Erik Qualman. I haven’t read it yet, but he has a new book “Socialnomics” How social media transforms the way we…
Strategic Marketing in Five Easy Leaps.
byYou don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if you’re stuck…
What is the price for a loyal client?
byI think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For example: Discount…
To Block or Not to Block the Social Web at Work.
byDoes blocking access to social networking sites at the office really work? Are social networking sites the only places of risk for companies and law firms on the new social Web?
Do you know that if your partners and employees can access blogs and other sites that allow commenting, reviewing, or streaming content (e.g. news videos or podcasts), via the firm Internet connection, you are, by default, giving them permission to participate in the social web.
Law firms need viable responses to the new way in which people are using the web. Shutting off access to social networking sites isn’t the last decision you’ll make.
So what should law firm leaders do? Here are a few suggestions that I recommend.
Can a social media policy be too restrictive?
byYou know your culture better than anyone, so use that as a filter for decision-making. Every firm is different. It certainly is the administrator’s job to look for the loopholes and the worst-case scenario, BUT if you make something a bigger deal than it is, it will become exactly that. Permission based policy works better than restrictive policy.
How Important are Law Firm Business Cards?
byBeing professional does not mean you have to be invisible. Tradition is a wonderful thing, I like classic black on ivory. But I’m also practical. I want that card to throw me a clue. I want something that helps me to remember the person that gave it to me so I can follow them on Twitter!
20 things law firms need to have in their social media guidelines.
by18) Do not use the firm logo without permission from the marketing department.
19) The best way to launch a new policy is to frame it with context. Educate everyone in your firm regarding your policy. Do a video presentation and require new employees to watch it.
20) Call Jayne at LawGravity.com, she can help you make this exercise painless.
What do clients want from their law firm, other than legal services?
byI often used these phrases in marketing copy and found that it was easy to say, and hard to make sure it got done. Speaking generally, it may not even be in the best interest of the client. Sometimes objective counsel requires looking from the outside in, rather than from the inside out.