Did I mention that the buyer is changing?
Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the Top 50…
Who should WEB 2.0?
I’d like to believe that all my clients are embracing social media with open arms. I’d like to believe that my blog posts, social networking profiles, Q&A and brilliant comments are being read by my target audience. But they are not. Why? Some of my target audience isn’t using the Web like I do. Ironically, if they were, they wouldn’t need me!
20 things law firms need to have in their social media guidelines.
18) Do not use the firm logo without permission from the marketing department.
19) The best way to launch a new policy is to frame it with context. Educate everyone in your firm regarding your policy. Do a video presentation and require new employees to watch it.
20) Call Jayne at LawGravity.com, she can help you make this exercise painless.
Advertising is no longer a spectator sport.
Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on…
What do clients want from their law firm, other than legal services?
I often used these phrases in marketing copy and found that it was easy to say, and hard to make sure it got done. Speaking generally, it may not even be in the best interest of the client. Sometimes objective counsel requires looking from the outside in, rather than from the inside out.
Good, no, really great things are happening.
The contest, a four-hour event, was Web-cast in reality show genre. Their buzz online hit the top 10 trending topics on Twitter in the process. The experience exposed P&G marketing directors to digital media in a hands-on-way they may not have learned otherwise.
Will law firms turn to social media in hard times?
Facebook launches a redesign tomorrow (today, depending on your time zone). From the preview it looks like they are setting the stage to make…
The Disconnect Between Approved Budgets and Spent Dollars
This post explores the inefficiencies of budgeting and implementing marketing tactics.
Lateral Moves
If you are a lawyer in the favorable position of moving laterally, this one’s for you.
Sponsored Conversations – Part II
Economical and a terrific value, sponsored conversations, at least those that are authentic and transparent, are the new answer to your law firm’s recessionary budget.