Marketing and Business Development for Law Firms
awsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about companies and individuals. If untrue, those statements jump the line of opinion, and land square in the realm of libel or other actionable causes.
Social media exposes firms to significant risks including serious damage to their reputation or the outcomes of the cases they may be working on or even impact their clients’ interests if not kept in check.
The social computing space continues to evolve. The following checklist outlines key actions that CMOs and Communications Directors should consider implementing to maintain a successful and risk averse presence on the social Internet. There are 25 items in the CMO Social Internet Checklist. Here are the first 12.
This is the first of five parts of posts that offer insight into managing social computing in the law firm. There are thousands upon thousands of applications and software tools that leverage the Internet. Social tools are just one variety.
Without a sense of urgency, law firm management will not see the investment in this medium as mission critical. Yet, as history shows, once the precedent is set and measured by their competition, most will come rushing in. Can you think of any law firm that doesn’t have a Web site? Or use email?