Although the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.
What do marketers need from the social Web?
Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.
Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost
Political topics are not my focus, however, I recently read with great interest a op-ed piece, Winds of Change?, by The New York Times Op-Ed Columnist THOMAS L. FRIEDMAN that drew me in and so I’m sharing it with my blog readers. He wrote on June 13th, 2009 that “something is going on in the Middle East today that is very new.” And …”four historical forces have come together to crack open this ossified region.”
Mr. Friedman lists as the first force: the diffusion of technology.
“I knew something had changed when I sat down for coffee on Hamra Street in Beirut last week with my 80-year-old friend and mentor, Kemal Salibi, one of Lebanon’s greatest historians, and he told me about his Facebook group!”
Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t…