Making a Sticky Social Media Policy
byWhether your law firm or organization has two employees or 2000 employees [or partners], having guidelines in place that set the tone for online…
Technology
Sustainable-and valuable-social media strategy. Part II
byIn my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you…
Sustainable—and valuable—social media strategy. PART I
bySocial interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
Principles of the Social Web – Let them guide you.
byPR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is a group…
How to Structure a Social Media Plan
byAlthough the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.
What do marketers need from the social Web?
Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.
Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost
Technology Blows Winds of Change
byPolitical topics are not my focus, however, I recently read with great interest a op-ed piece, Winds of Change?, by The New York Times Op-Ed Columnist THOMAS L. FRIEDMAN that drew me in and so I’m sharing it with my blog readers. He wrote on June 13th, 2009 that “something is going on in the Middle East today that is very new.” And …”four historical forces have come together to crack open this ossified region.”
Mr. Friedman lists as the first force: the diffusion of technology.
“I knew something had changed when I sat down for coffee on Hamra Street in Beirut last week with my 80-year-old friend and mentor, Kemal Salibi, one of Lebanon’s greatest historians, and he told me about his Facebook group!”
Taking Care of Business –Social Networking Style
byIf you are still questioning the effectiveness or the role of social networks in “real” business transactions, just ask some of the the 32…
Mining Existing Content for the Social Web
byMarkerters, this one’s for you. Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with setting up or directing a social Web program in your firm, here are your first 4 steps.
Strategic Social Media for Law Firms
byResponsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t…
What revolution? Are we there yet?
byI’m knee deep in trying to understand the next generation of Web applications -Web 3.0 -the giant global graph that links users, actions, knowlege and companies and etc.