Take the Test. Should you network online?
byIf you don’t have a clear brand or an organized message, get your house in order before you jump in. It will be much more beneficial to you AND to the community you join.
Social Media
Lawyers on the Ledge
byBut as in all things related to social networks, online or offline, they will only be as good as the people who show up. A social network host can provide the best tool in the world, but if it isn’t easy to use, if it doesn’t catch on, if the community isn’t full of creators and thought leaders, but rather just spectators, it will be just another online directory or dead social network.
LMA Quick Start Social Media Reading List
byI’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National Harbor, Maryland….
Take a dip with your clients, their clients, their friends, and YOUR referral sources.
byThere really are no excuses, only opportunities. With some content management strategies, utilizing some of the aggregation services and browser portals available, it doesn’t have to be overwhelming.
Here are a few basic ones I recommend to help get you started.
Did I mention that the buyer is changing?
byDid I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the Top 50…
Who should WEB 2.0?
byI’d like to believe that all my clients are embracing social media with open arms. I’d like to believe that my blog posts, social networking profiles, Q&A and brilliant comments are being read by my target audience. But they are not. Why? Some of my target audience isn’t using the Web like I do. Ironically, if they were, they wouldn’t need me!
20 things law firms need to have in their social media guidelines.
by18) Do not use the firm logo without permission from the marketing department.
19) The best way to launch a new policy is to frame it with context. Educate everyone in your firm regarding your policy. Do a video presentation and require new employees to watch it.
20) Call Jayne at LawGravity.com, she can help you make this exercise painless.
Good, no, really great things are happening.
byThe contest, a four-hour event, was Web-cast in reality show genre. Their buzz online hit the top 10 trending topics on Twitter in the process. The experience exposed P&G marketing directors to digital media in a hands-on-way they may not have learned otherwise.