“Content is where the real money will be made” ~ Bill Gates (1996)
by“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…
Marketing Communications
Understanding marketing, business development and client development | Circus Style…
byWhat’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and…
Pep talk: throwing and catching in the major leagues…
byIt is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around…
Layoffs Threaten Law Firm Partners
byA headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was…
Real lawyers don’t have to blog, but increasingly their clients do….
byLawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However,…
Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
byIf you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
Do It Yourself Search Optimization | Part II
byPart II: Organic Search Engine Optimization for blogs and websites This is the second in a three part series of basic steps for bloggers…
Tech Lexicon: Most confusing terms of the decade
byAnd now for something REALLY fun…. This post may not be directly important to your work as a marketer or lawyer, but I’m pretty…
WordPress Plugin for Viewing Your Blog Website on Mobile Devices
byIs your blog and/or website mobile friendly? The New iPad release today reminded me that NOW is the time to “get your mobile on.”…
Update: In-House Counsel Lawyers Social Media Use Grows
byGreentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments…