Marketing and Business Development for Law Firms
But as in all things related to social networks, online or offline, they will only be as good as the people who show up. A social network host can provide the best tool in the world, but if it isn’t easy to use, if it doesn’t catch on, if the community isn’t full of creators and thought leaders, but rather just spectators, it will be just another online directory or dead social network.
18) Do not use the firm logo without permission from the marketing department.
19) The best way to launch a new policy is to frame it with context. Educate everyone in your firm regarding your policy. Do a video presentation and require new employees to watch it.
20) Call Jayne at LawGravity.com, she can help you make this exercise painless.
The contest, a four-hour event, was Web-cast in reality show genre. Their buzz online hit the top 10 trending topics on Twitter in the process. The experience exposed P&G marketing directors to digital media in a hands-on-way they may not have learned otherwise.
Facebook launches a redesign tomorrow (today, depending on your time zone). From the preview it looks like they are setting the stage to make…
This post explores the inefficiencies of budgeting and implementing marketing tactics.
If you are a lawyer in the favorable position of moving laterally, this one’s for you.
The panel brought perspectives from their experiences in firms sized from 50 attorneys to 3,000 attorneys. Together they’ve logged thousands and thousands of hours in-house at law firms and cover ground from JD to MBA, and from law firm administration to Global CMO.
Here are a few recent scenarios of how firms are managing their inventory in 2009.
* Firm #1 is downsizing to clear the warehouses of unused inventory. They hope to absorb the initial loss of income over the next year.
* Firm #2 is reducing prices. They hope to sell more time at lower prices and thus break even.
* Firm #3 is working harder to move the product off the shelves because they know clients still need what they’re selling. And, they’re still in the business to make a profit come hell or high water.
awsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about companies and individuals. If untrue, those statements jump the line of opinion, and land square in the realm of libel or other actionable causes.
Social media exposes firms to significant risks including serious damage to their reputation or the outcomes of the cases they may be working on or even impact their clients’ interests if not kept in check.