Social Touchpoints for Your 2010 Marketing Plans
byLaw firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix…
Law Firm CMO
Is Social Networking right for me?
byI knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on…
Beyond social networking: The business of law
byThe social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for…
B-to-B Marketing Fundamentals Don't Change (Short)
by2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual…
Sustainable-and valuable-social media strategy. Part II
byIn my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you…
Sustainable—and valuable—social media strategy. PART I
bySocial interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
Strategic Marketing in Five Easy Leaps.
byYou don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if you’re stuck…
How to Structure a Social Media Plan
byAlthough the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.
What do marketers need from the social Web?
Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.
Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost
Social Networking- Successful Training for Lawyers
byMany law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new business. (Note: This author points out that online social tools may be inexpensive in dollars but they are time intensive if done correctly.) To conduct training sessions they are frequently using or considering using outside consultants.
Since the ranks of self-anointed social networking experts grows daily and general law firm consultants are picking up on the basics, there are a lot more choices these days of who to hire for the job.
In my travels I have learned several things that I am happy to share and that might help you. Here are 10 things to consider when looking for outside counsel to introduce attorneys to social networking tools.
What revolution? Are we there yet?
byI’m knee deep in trying to understand the next generation of Web applications -Web 3.0 -the giant global graph that links users, actions, knowlege and companies and etc.