Amazon: The Disney of Delivery
byWhere does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really…
Law Firm CMO
The Social Web Revolution and Law Firm Marketing Professionals
byWhile no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just…
Your Greatest Challenge on the Social Web.
byWhat’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be…
Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009
byUsing the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research…
Lawyers: Get Your Social Web Strategy On
byImage via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social…
How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap
by“What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before approving their…
How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap
byThe joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding…
Stay Tuned…Marketing Partners Forum (#MPF)
byJust a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s…
It's a BRAND new year: The Anatomy of a Law Firm Brand
byThere’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for…
What IS Twitter, really?
byIt’s time to reassess Twitter. Is it a conversation or just another channel in the communications tool box? What’s the value proposition today? Has…