Sponsored Conversations – Part II
To recap, in my earlier post I challenged you to “Imagine for a minute….” A law firm sponsors a non-lawyer blogger who writes about commerce and trade, the banking bust, the housing debacle, the bail…
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Best Practices | Blog Tips | Facebook | Ideas | Law Firm Communications | Public Relations | Social Media Policy
Mass Communicators Stare-down with Mass Communications
Companies are increasingly tapping into the blogger community for content as paid advertising. Commonly referred to as sponsored conversations, influential voices are paid in cash, products or perks to lead online conversations on their blogs…
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Web Site Renovations – Part II
by virtualmarketingofficer If your law firm Web site has decent architecture and a serviceable content management system, a face-lift or resurfacing may be just enough to get you through till the next generation of the…
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Best Practices | Law Firm CMO | Law firm culture | Marketing Communications | Social Computing | Social Media Policy | Technology
VMO Social Computing Checklist- Part III
Lawsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about companies and individuals. If untrue, those statements jump the line of…