Too Busy For Marketing? Tap Into Your Social Web Communities.
byWho has time for business development when you’re really busy with client work? Since the beginning of 2010 I’ve been struggling to balance the…
Marketing Communications
A Friday Diversion: Criminal Lawyers Online
byI’m in the last phase of preparing the manuscript of my forthcoming book, social.lawyer: Transforming business development, new media, new tools and the social…
Fear of Facebook Part III : Fan Pages for Law Firms?
by“There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room. Instead,…
Fear of Facebook? You decide.
by“Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is…
The Social Web Revolution and Law Firm Marketing Professionals
byWhile no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just…
Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!
byNow you can pick up your iPhone or Kindle and place that order… The highly regarded Consumer Advertising Law Blog created by Arnold &…
How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap
byThe joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding…
Stay Tuned…Marketing Partners Forum (#MPF)
byJust a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s…
It's a BRAND new year: The Anatomy of a Law Firm Brand
byThere’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for…
Pictures worth a thousand words. Presentation Ideas.
byI met Carly Calkins @marketercalkins on Twitter. I’m not affiliated with Carly or her company, Total Attorneys, in fact we even compete in a…