This is the first of five parts of posts that offer insight into managing social computing in the law firm. There are thousands upon thousands of applications and software tools that leverage the Internet. Social tools are just one variety.
Without a sense of urgency, law firm management will not see the investment in this medium as mission critical. Yet, as history shows, once the precedent is set and measured by their competition, most will come rushing in. Can you think of any law firm that doesn’t have a Web site? Or use email?