The Disconnect Between Approved Budgets and Spent Dollars
byThis post explores the inefficiencies of budgeting and implementing marketing tactics.
Career
Land the Position You WANT
byThe panel brought perspectives from their experiences in firms sized from 50 attorneys to 3,000 attorneys. Together they’ve logged thousands and thousands of hours in-house at law firms and cover ground from JD to MBA, and from law firm administration to Global CMO.
What Do Law Firms Really Need From their CMO?
byThe role of the CMO only gets complicated when management committees, hiring committees, marketing partners, recruiters, (even the candidates themselves), and the list goes on, do not understand or exploit this simple fact.