My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
byIf you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
Budget
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame
byMy law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right….
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
byOctober is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….
The Disconnect Between Approved Budgets and Spent Dollars
byThis post explores the inefficiencies of budgeting and implementing marketing tactics.