How To Write An Essay Style Blog Post
byAs the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law…
Content Marketing
10 Tips for Converting Your Presentation Slide Deck for SlideShare
bySlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will…
Six Can’t-Miss Plays to Supercharge Your Online Marketing.
byBy now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two…
Are you ready to deck the halls with boughs of social media content?
byThere’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar….
A Legal Thriller
byIf the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d…
“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.
byEvery writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may…
The Struggle For The Perfect Attorney Bio Page
byIn my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
Essential Ingredients for Your Blog Post
byLaw blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…
The State of Digital Marketing: Information overload
by“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014…